LEGO Romania SRL in Toys and Games (Romania)
The company will focus on making its Lego brand more visible on the Romanian market and on diversifying its product portfolio by adding more licences. In addition, LEGO Romania will improve its distribution by opening more monobrand stores in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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