LEGO France SA in Toys and Games (France)
As in previous years, LEGO is expected to focus strongly on product innovation and novelties for its strategic development in 2017. Two of the upcoming novelties are LEGO Boost (construction kits that blend in with robotics) and a community platform dedicated to networking and exchange for children under 13 years old. The company will also focus on product development under specific licences, notably LEGO Batman, Ninjago and the Star Wars VIII.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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