The first flight operated by the new unified LATAM brand took off in 2016. The new website was also launched, as LATAM prepares to phase out LAN and TAM by 2018. Latin American economies remained weak in 2016, despite the Olympic Games in Brazil, causing LATAM revenues to decline for several quarters. LATAM is, meanwhile, considering international expansion, and entered Africa for the first time in 2016.
Euromonitor International’s LATAM In Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Travel market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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