Löfbergs Lila AB in Hot Drinks (Sweden)
Löfbergs Lila aims to strengthen its position in hot drinks by being present in both coffee and tea; hence it acquired the Swedish tea company Kobbs & Söner back in 2006. Löfbergs Lila entered soft drinks through launches of Löfbergs Ice in RTD coffee in 2015 and Löfbergs ICE Sparkling Tea in RTD tea in 2016, where the company is expected to increase its future sales. The player will continue to pay special attention to the environment, social responsibility and sustainability. Löfbergs Lila wil...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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