Kraft Foods (S) Pte Ltd in Packaged Food (Singapore)
Kraft Foods (S) Pte Ltd is expected to focus on research and development efforts to innovate in packaged food over the forecast period. This is especially with the player’s R&D centre located in Singapore, that facilitated its efforts in better aligning innovations with local consumers’ needs. Marketing and promotions are also likely to continue to be utilised by Kraft Foods (S) Pte Ltd to attract consumers’ interest amidst the intense competition.
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