Kooksoondang Brewery Co Ltd in Alcoholic Drinks (South Korea)
As traditional alcoholic drinks such as yakju, takju and bokbunjaju are losing popularity, Kooksoondang Brewery faced a challenge in 2015 and 2016, witnessing net losses for two years in a row. Due to the changing environment in the alcoholic drinks market, brands no longer competed against others within the same category.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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