Kofola is going to focus on boosting its share value in 2017, which has recorded a 20% drop since the company’s shares got quoted on the Prague Stock Exchange. It will attempt to maintain its value shares in its core markets and further increase its influence in new regions with stronger growth potential. Unconventional marketing methods will be utilised to achieve better sales and hold a leading position within soft drinks in the Czech Republic.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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