Kitea SA in Retailing (Morocco)
Kitea’s strategy is to offer a large number of products in its expanding number of outlets across the whole country, and hence increase its market share. The company is now opening many mega stores under the name Kitea Géant, in which it offers a wide variety of products, and it also chooses strategic locations for such stores, in order to be able to attract a large number of consumers. Kitea is following a very rapid expansion strategy in terms of outlet openings in order to be able to respond...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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