The current aim of the company is to expand in the mid-priced segment where unit margins are significantly better. The company plans to launch new products for style-conscious consumers to be positioned in the middle of the market. King’s Tobacco’s goal is to offer a premium quality product at a mid-price level, sticking with the overall price-focused strategy. Overseas exports continue to be a focus of the company as well, with markets such as Russia, Iraq, Egypt and others in the Middle East...
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