Kimberly-Clark SpA in Tissue and Hygiene (Italy)
Kimberly-Clark SpA will continue to capitalise on the brand awareness of its major products such as Scottex to increasingly launch semi-professional products to be used for cleaning at home. This implies a great deal of innovation, however being part of a large international group will be instrumental to importing novelties into Italy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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