Kimberly-Clark SA in Tissue and Hygiene (Spain)
Kimberly-Clark is focusing on developing value-added products within tissue and hygiene in Spain. After registering a decline in value sales earlier in the review period, when private label gained share at the expense of branded products, Kimberly-Clark posted growth in both 2015 and 2016, demonstrating how its products were aligned with the increasing demand for higher quality and premium products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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