Kimberly-Clark Belgium NV in Tissue and Hygiene (Belgium)
Kimberly-Clark was forced to revise its European strategy at the end of 2012. Severely affected by the recession, the company decided to withdraw from nappies/diapers. Since the strategic change, it has decided to focus on its child care line, which includes Huggies disposable pants. Since 2014, much of its focus has been on the development of moist toilet wipes. The manufacturer plans to continue to invest in innovation for these product types.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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