Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific
Growing populations, rising disposable incomes, expanding middle classes & rapid urbanisation are all driving growth in licensed products sales in Asia. Apparel, accessories & toys are the top 3 most licensed industries. The region is home to the world’s biggest apparel & accessories markets while being the most dynamic toys market. Although character licensing is dominated by Japanese properties, international franchises have been gaining popularity seizing the opportunities the region offers.
Euromonitor International's Key Character Licensing Trends Shaping Apparel, Personal Accessories & Toys in Asia Pacific global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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