Keurig Green Mountain enjoyed rapid growth over the review period thanks primarily to the successful transition of its Keurig single-serve coffee brewing system from work and institutional settings to individual homes. The company has solidified its dominance of the fresh ground coffee pods category by acquiring regional brands and reaching licensing agreements with top coffee players such as Folgers, Starbucks, Dunkin’ Donuts and Eight O’Clock Coffee to produce a variety of branded...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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