Keurig Green Mountain Inc in Consumer Appliances (USA)
2015 was a difficult year for Keurig Green Mountain. Consumer backlash against the DRM used in its Keurig 2.0 hurt sales, whilst concerns over the environmental impact of K-Cups and maturation of the pod coffee machines market ate into sales. Keurig saw substantial sales declines on 2015, primarily led by a 10% decline in sales of pod coffee machines. Keurig’s acquisition by JAB Holding Company indicates that change is likely in the air for the leading manufacturer of pod coffee machines, which...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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