Ketal SA in Retailing (Bolivia)
Ketal SA aims to continue to expand in supermarkets. The company is successfully positioned in La Paz and opened its first outlet in the city of El Alto in 2014. The company’s expansion through non-grocery specialists included a franchise of the Chilean brand Casa & Ideas (homewares and home furnishings stores). It already positioned this brand in Cochabamba and Santa Cruz.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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