Kesko Oyj in Retailing (Finland)
Kesko’s strategic objective in grocery retailing is to expand. It plans to do this by putting an increasing emphasis on convenience stores and small supermarkets. This strategy was put into practice in 2016, when it acquired Suomen Lähikauppa’s Siwa and Valintatalo retail brands. It started rebranding these chains as K-market, and also plans to renew the whole concept of the K-market chain. In addition, the company started investing in its new Neste K brand, with a better selection of products a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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