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Kesko Oyj in Home Care (Finland)

Kesko Oyj in Home Care (Finland)

Kesko Oyj aims to be the leading and most dynamic chained retailer in Finland. It is already one of the biggest players in private label home care. Its central strategy is to offer Finnish consumers competitively-priced and good quality home care products which can compete with regular brands. Since 2015, the retail giant has been renewing its concept and look, with remodelling being extended to K-Citymarket, K-Market and K-Rauta. Furthermore, the retailer plans to improve digital services and o...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    January 2017
    Strategic Direction
    Key Facts
    Summary 1 Kesko Oyj: Key Facts
    Summary 2 Kesko Oyj: Operational Indicators
    Competitive Positioning
    Summary 3 Kesko Oyj: Competitive Position 2016

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