Kesko Oyj in Home Care (Finland)
Kesko Oyj aims to be the leading and most dynamic chained retailer in Finland. It is already one of the biggest players in private label home care. Its central strategy is to offer Finnish consumers competitively-priced and good quality home care products which can compete with regular brands. Since 2015, the retail giant has been renewing its concept and look, with remodelling being extended to K-Citymarket, K-Market and K-Rauta. Furthermore, the retailer plans to improve digital services and o...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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