Kesko Oyj in Health and Wellness (Finland)
The domestic retailing giant Kesko Oyj’s focus is on the competitive retailing landscape, which includes both grocery and non-grocery stores. Emphasis is placed particularly on chain management and increasing the number of members in its customer loyalty programme (K-Plussa). Kesko aims to defend its position in health and wellness beverages through competitive prices and an extensive and constantly developing range of private label products and innovative customer service. The company is...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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