In 2030, the population of Kenya will reach 65.4 million, an increase of 42.0% from 2015. This rapid, albeit decelerating, growth will be driven by strong increases in the female childbearing population as well as high, yet falling, birth and fertility rates. Despite a faster pace of population growth in the 40+ groups in 2015-2030, over three quarters of the total population in 2030 will be aged under 40.
Euromonitor's Kenya in 2030: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Consumer Lifestyles market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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