Kavoviny will focus on maintaining its value share in other hot drinks where it ranked second in 2016. However, it faces strengthening competition from international players and its key brands such as Vitakava are not as well promoted as the competition. The company will therefore increasingly focus on underscoring its long tradition, traditional recipes and local origin of products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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