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Kaufland Romania SCS in Retailing (Romania)

Kaufland Romania SCS in Retailing (Romania)

As the leader in retailing in Romania in 2016, Kaufland Romania is expected to continue to expand in the forecast period, with a focus on cities with more than 30,000 inhabitants. The company has made the first steps towards opening smaller format stores, which represents expansion with lower investment and can cover smaller cities. This smaller format will enable Kaufland to also become an important competitor in supermarkets. The company will continue to focus on offering the lowest possible p...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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    KAUFLAND ROMANIA SCS IN RETAILING (ROMANIA)
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Strategic Direction
    Company Background
    Digital Strategy
    Summary 1 Kaufland Romania SCS: Share of Sales Generated by Internet Retailing 2014-2016
    Private Label
    Summary 2 Kaufland Romania SCS: Private Label Portfolio
    Competitive Positioning
    Summary 3 Kaufland Romania SCS: Competitive Position 2015

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