Kaufland Romania SCS in Retailing (Romania) Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
As the leader in retailing in Romania in 2016, Kaufland Romania is expected to continue to expand in the forecast period, with a focus on cities with more than 30,000 inhabitants. The company has made the first steps towards opening smaller format stores, which represents expansion with lower investment and can cover smaller cities. This smaller format will enable Kaufland to also become an important competitor in supermarkets. The company will continue to focus on offering the lowest possible p...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- KAUFLAND ROMANIA SCS IN RETAILING (ROMANIA)
- Euromonitor International
- January 2017
- LIST OF CONTENTS AND TABLES
- Strategic Direction
- Company Background
- Digital Strategy
- Summary 1 Kaufland Romania SCS: Share of Sales Generated by Internet Retailing 2014-2016
- Private Label
- Summary 2 Kaufland Romania SCS: Private Label Portfolio
- Competitive Positioning
- Summary 3 Kaufland Romania SCS: Competitive Position 2015