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Kaufland Romania SCS in Packaged Food (Romania)

Kaufland Romania SCS in Packaged Food (Romania)

Kaufland Romania SCS is the leading player in the grocery retailers channel in Romania with a 12% value share in 2015. The retailer entered Romania 11 years ago in 2005 and from then until now it has succeeded in opening over a 100 stores, with thousands of employees and an offer of about 22,000 different items. Over the forecast period, the retailer is planning to further expand its distribution as well as increasing its presence in Romania. It may also launch new products under its private...

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Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
December 2016
Strategic Direction
Key Facts
Summary 1 Kaufland Romania SCS: Key Facts
Summary 2 Kaufland Romania SCS: Operational Indicators
Internet Strategy
Private Label
Summary 3 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
Summary 4 Kaufland Romania SCS: Competitive Position 2016

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