Kaufland Ceska Republika vos in Packaged Food (Czech Republic)
Kaufland Ceska Republika aims to retain its leading position in hypermarkets. The company also intends to strengthen its outlet network in the country. The key strategy to attract customers will remain marketing activities via the domestic and nationwide media. Existing outlets are also being improved or refurbished to meet the changing demands of customers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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