In terms of its packaged food operations, Karl Fazer’s future strategy is set to focus on defending and strengthening its leadership in confectionery and bakery through its subsidiaries Fazer Makeiset and Fazer Leipomot. This is set to be achieved through the company’s development of its well-known and respected brands, as well as the constant development of new products, both in terms of extensions of existing brands and the launch of entirely new brands. The company’s focus is set to fall...
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Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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