Faced with demographic challenges in its home market of Japan, Kao is deploying a number of strategies to secure growth abroad. This report looks at the company’s strategies for growth in China, where its Merries brand of diapers has enjoyed rapid expansion, as well as other markets in Asia-Pacific. Furthermore, the report analyses the company’s strategies in its other product categories, both in Japan and beyond, such as fast-growing adult incontinence and the segmented wipes category.
Euromonitor International’s Kao Corp in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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