Kao Corp in Home Care (Japan)
As the leading company in home care as well as a number of categories within home care, Kao looks to further solidify its position by launching value-added products and leveraging its strong brands, such as Attack in laundry care, Magiclean in surface care and toilet care and CuCute in dishwashing. As one of the largest manufacturers in Japan, the company also strives for more environmentally-friendly operations during the forecast period, aiming to reduce CO2 emissions by 35% and water usage by...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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