Kao Corp in Beauty and Personal Care (World)
Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually fallen. The company has invested in increasing capacity to grow international sales; however, its focus appears to be on its chemicals business, and without more aggressive strategies it risks further share loss in the global beauty market.
Euromonitor International’s Kao Corp in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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