Kafea SA in Hot Drinks (Greece)
The company will continue to invest in fresh ground coffee where it is present with the brand, Illy. New launches and promotional activities will be utilised to stimulate consumer interest. Investing in fresh ground coffee pods will also remain amongst the company’s priorities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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