Jumia Kenya in Retailing (Kenya)
Jumia is positioning itself to be a launch pad for international brands entering Kenya through strategic partnerships, as well as growing its operations nationwide with the aim of becoming the leading internet retailer in Kenya. To achieve this, it is engaging in consumer education and active marketing.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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