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Julius Meinl Austria in Hot Drinks (Austria)

Julius Meinl Austria in Hot Drinks (Austria)

Julius Meinl plans to reinforce its image as the foremost representative of the renowned Viennese coffee house culture by combining coffee tradition with the latest developments in premium quality coffee. The company will try to maintain its leading position in brand recognition (currently, 94% brand recognition in Austria) and intends to maintain its leadership in foodservice and to remain a relevant player in all premium coffee categories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2016
Strategic Direction
Key Facts
Summary 1 Julius Meinl Austria: Key Facts
Competitive Positioning
Summary 2 Julius Meinl Austria: Competitive Position 2015

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