Juice in Thailand

Juice in Thailand

Juice has traditionally been perceived as a healthy beverage in Thailand and for several decades this stood the category in good stead as consumers often preferred juice to other types of soft drinks such as carbonates for health reasons. During the review period, however, juice came to be perceived as rather unhealthy due to the high sugar content of many products in the category. This led to juice finding itself at odds with the prevailing consumer trend towards healthier options, including pr...

Euromonitor International's Juice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.