Juice in Thailand
The Thai government is progressively increasing the levels of the sugar tax, which it introduced in September 2017, with the last increases introduced in October 2019. The tax is also progressive, in that differing sugar levels are taxed at different levels, with higher sugar levels subject to higher tax levels. Manufacturers were allowed time to reformulate their products with alternative sweeteners or with a lower added sugar content. This is an issue for producers of 100% juice, as the sugar...
Euromonitor International's Juice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Juice in Thailand
- Euromonitor International
- December 2019
- List OF CONTENTS AND TABLESHEADLINES
- PROSPECTS
- Sugar tax increases negatively impact retail sales of juice
- Coconut and other plant waters benefit from the health trend
- Players use innovation and attractive packaging to try to maintain sales
- COMPETITIVE LANDSCAPE
- Coca-Cola (Thailand) maintains its lead but loses ground to local players
- Companies eye export markets to grow revenues
- Competition in coconut water intensifies
- CATEGORY DATA
- Table 1 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 2 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 4 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
- Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
- Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
- Table 8 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 10 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 11 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 13 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- EXECUTIVE SUMMARY
- Rising health consciousness constrains demand for soft drinks in 2019
- Progressive sugar tax continues to fuel price hikes in several categories
- Producers adjust their strategies as competition intensifies
- The health trend and consumer desire for new experiences influence new product development
- Despite challenges, the outlook for soft drinks remains positive
- MARKET DATA
- Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 26 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
- Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
- Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- APPENDIX
- Fountain sales in Thailand
- Trends
- SOURCES
- Summary 1 Research Sources