Juice in Russia

Juice in Russia

In volume terms the juice category saw a return to growth in 2018 – representing the first positive performance for five years – but declined again in 2019. The main reason for this was the continuing decline of nectars, which is the largest category in juice. Many manufacturers are reviewing their portfolios and transferring certain flavours to reconstituted juice. At the same time, juice drinks and 100% juices continued to rise. In juice drinks this was mostly thanks to affordable pricing, whi...

Euromonitor International's Juice in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Juice in Russia
Euromonitor International
December 2019
List OF CONTENTS AND TABLESHEADLINES
PROSPECTS
Juice returns to negative volume growth in 2019 due to poor performance of nectars
Increasing offer of “breakfast” juices to fit consumers’ increasingly active lifestyles.
Juice threatened on sugar tax and VAT fronts
COMPETITIVE LANDSCAPE
Multon ZAO maintains lead, expands product range
Sady Pridonya benefits from strong distribution and familiarity among consumers
Low awareness and high prices constrain organic products’ potential
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 2 Off-trade Sales of Juice by Category: Value 2014-2019
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 10 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Fewer positive influences on soft drinks in 2019 are offset by other factors
VAT hike raises prices, promotional activities less effective
Government initiative to tackle health issues influences product development
Increasingly hectic lifestyles boosts demand for convenient products suitable for on-the-go consumption
Sugar content and other health attributes set have considerable influence over forecast period
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
APPENDIX
Fountain sales in Russia
Trends
DEFINITIONS
SOURCES
Summary 1 Research Sources

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