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Juice in Romania

Juice in Romania

Premium Fruct, (from Câmpulung Muscel), which produces the 100% natural juice brand named Profructta, doubled its revenue in the first half of 2016. The increase was generated by the expansion of distribution, its diverse range of products and the implementation of specific action plans. The most important product of the brand is apple juice, followed by mixes of apples and sour cherries, apples and pears, apples and cherries. The initial investment in the natural juice production plant in Câmpu...

Euromonitor International's Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


JUICE IN ROMANIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
New Local Juice Brand Receives Enthusiastic Welcome
100% Juice Production Still Costly and Ineffective for Romanian Players
Competitive Landscape
Coca-Cola Hbc Romania Leads Juice With Cappy
New Exotic Fruit Is A Competitive Advantage
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Executive Summary
Economic Growth Leads To Considerable Expansion of Soft Drinks
Innovative Marketing Strategies From Top Soft Drinks Players
Coca-Cola Hbc Romania Continues To Lead Soft Drinks
Exotic Fruits Infuse Soft Drinks for the Summer
Expected Growth Will Lead To Better Informed Consumers
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Trends
Sources
Summary 1 Research Sources

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