Juice in Nigeria


Attention: There is an updated edition available for this report.

Juice in Nigeria

Juice continued to see strong off-trade volume growth in 2019, although it saw an off-trade value decline due to falling unit prices. Reconstituted 100% juice saw the fastest growth within juice in off-trade volume terms in 2019. This is largely due to the fact that increasing numbers of consumers believe these products are natural and healthy. Thus, this category benefited from rising consumer health awareness, and from its perception as a premium, status drink at social events. Reconstituted 1...

Euromonitor International's Juice in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Juice in Nigeria
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Reconstituted 100% Juice Sees Rapid Growth Due To the Health Trend
Strong Growth Forecast As More People Buy Healthy Packaged Products
Nafdac Reviews the Fruit Juice and Nectar Regulations in 2019
Competitive Landscape
Chi Leads Juice With A Wide Portfolio and Distribution
Ranona Sees A Strong Performance Due To Wide Product Availability
Coca-Cola Benefits From Its Strong Distribution
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 2 Off-trade Sales of Juice by Category: Value 2014-2019
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 10 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Executive Summary
Growth Supported by the Rising Population, Urbanisation and Wider Distribution
New Regulations Affect Soft Drinks
Coca-Cola Nigeria Leads An Increasingly Competitive Landscape
Flavour Innovation on the Rise in Various Categories
Continued Off-trade Volume Growth for All Categories, Despite Some Challenges
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook