Although Morocco is a large citrus producer, national bottlers mainly import raw materials under the form of concentrated juice, as there are limited orange processing units in Morocco. The market prices make fruit unaffordable for local processors and cannot compete with other countries, such as Egypt where industrial processing is subsidised. Moreover, although good agricultural production towards the end of the review period has benefited juice consumption by offering cheap fruit, it mainly f...
Euromonitor International's Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Juice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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