Juice in Kazakhstan
The health and wellness trend continued to influence the juice category in 2019 and resulted in stronger manufacturer focus on product positioning and ingredients. For instance, the Da Da Zdorovoye Utro brand focused consumers’ attention on the fact that the juice is sugar free, contains several vitamins and fruit and berries; the Fruktoviy Sad brand indicates on its packaging that the juice contains natural berries and is free from artificial ingredients and colourants; the Dobriy brand positio...
Euromonitor International's Juice in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Juice in Kazakhstan
- Euromonitor International
- January 2020
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Health and Wellness Trend Continues To Influence Juice in 2019
- Juice Consumption Still Developing in Kazakhstan
- Children Are Key Target Consumers of Juice
- Competitive Landscape
- Three Leading Companies Benefit From Strong Availability, Recognition and Marketing Campaigns
- Turkish Juice Brand Doganay Introduced in 2019
- On-the-go Consumption Changes Formats of Packaging
- Category Data
- Table 1 Off-trade Sales of Juice by Category: Volume 2014-2019
- Table 2 Off-trade Sales of Juice by Category: Value 2014-2019
- Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
- Table 4 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
- Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
- Table 7 NBO Company Shares of Off-trade Juice: % Value 2015-2019
- Table 8 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
- Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 10 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
- Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Executive Summary
- Population Growth, Stable Economy and New Products Ensure Steady Growth in 2019
- Stronger Manufacturer Focus on Product Positioning and Ingredients Due To Health and Wellness Trend
- Strengthened Position of Domestic Manufacturers Thanks To Investment, New Products and Marketing Efforts
- New Products Influenced by Health and Wellness Trend in 2019
- Positive Economic and Political Situation and Innovation To Drive Future Sales
- Market Data
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Sources
- Summary 1 Research Sources