Juice in Kazakhstan


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Juice in Kazakhstan

The health and wellness trend continued to influence the juice category in 2019 and resulted in stronger manufacturer focus on product positioning and ingredients. For instance, the Da Da Zdorovoye Utro brand focused consumers’ attention on the fact that the juice is sugar free, contains several vitamins and fruit and berries; the Fruktoviy Sad brand indicates on its packaging that the juice contains natural berries and is free from artificial ingredients and colourants; the Dobriy brand positio...

Euromonitor International's Juice in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Juice in Kazakhstan
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Health and Wellness Trend Continues To Influence Juice in 2019
Juice Consumption Still Developing in Kazakhstan
Children Are Key Target Consumers of Juice
Competitive Landscape
Three Leading Companies Benefit From Strong Availability, Recognition and Marketing Campaigns
Turkish Juice Brand Doganay Introduced in 2019
On-the-go Consumption Changes Formats of Packaging
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 2 Off-trade Sales of Juice by Category: Value 2014-2019
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Executive Summary
Population Growth, Stable Economy and New Products Ensure Steady Growth in 2019
Stronger Manufacturer Focus on Product Positioning and Ingredients Due To Health and Wellness Trend
Strengthened Position of Domestic Manufacturers Thanks To Investment, New Products and Marketing Efforts
New Products Influenced by Health and Wellness Trend in 2019
Positive Economic and Political Situation and Innovation To Drive Future Sales
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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