Market Research Logo

Juice in Italy

JUICE IN ITALY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Importance of Innovation As A Driver of Growth
What Consumers Look for in Juices
Health and Wellness Will Become Increasingly Important
Competitive Landscape
Communication To Highlight the Benefits of Juices
Innovation Within Health and Wellness
A Fragmented Category
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Executive Summary
Poor Performance of Soft Drinks
Health and Wellness Is A Driver for Growth
Smaller Players Are Gaining Share
New Formulations, Formats and Targets
Uncertain Future for Soft Drinks
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Italy
Trends
Sources
Summary 1 Research Sources

Juice in Italy

Juice is expected to continue to decrease over the forecast period, following the current negative trend. Product development and innovation are expected to continue to be key in order for players to increase or maintain their share, and better respond to consumer demand. However, innovation is not expected to lead to an increase in consumption but rather in greater diversification of the product offer.

Euromonitor International's Juice in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;