Continuing the trend from 2015, juice remained under the strong influence of two different factors in 2016. The decline in the purchasing power of middle-income consumers as a result of the general stagnation in the Iranian economy remained a key reason for the decline in off-trade volume growth. The relatively low base of the category and thus extreme potential for growth, however, acted as a key driver for improvement in per capita consumption in 2016. However, the strong impact of the first f...
Euromonitor International's Juice in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Juice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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