Juice in Hungary
The COVID-19 pandemic increased awareness of the importance of maintaining a healthy diet, and this benefitted sales of juice in Hungary, especially high fruit content juices containing lots of vitamins. This trend continued throughout the first half of 2022, when juice sales surged as local consumers were more open to trying new products at higher prices. until
Euromonitor International's Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Juice in Hungary
- Euromonitor International
- December 2022
- List Of Contents And Tables
- JUICE IN HUNGARY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- COVID-19 prompts health consciousness among local consumers, but rising prices in 2022 slow premiumisation and volume sales
- Development of high fruit content products halted by inflation, juice drinks benefit from hot summer
- Active brand development and new functional products drive sales
- PROSPECTS AND OPPORTUNITIES
- On-trade recovery in juice in Hungary may time some time as inflation bites and tourism slowly recovers
- Value for money will remain key, but premium functional juice will continue to gain ground
- Packaging is set to polarise over the forecast period, from functional shots to large economy packs
- CATEGORY DATA
- Table 1 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 2 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 4 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 7 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 8 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 10 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
- SOFT DRINKS IN HUNGARY
- EXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
- APPENDIX
- Fountain sales in Hungary
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources