Juice in Hungary

Juice in Hungary

The COVID-19 pandemic has resulted in an increase in health awareness among Hungarians, with many consumers looking towards products that help to boost and support the immune system. Juices with higher vitamin content, especially vitamin C, have seen growing volume sales as they are perceived as helping to improve health and prevent infection, especially during the colder winter season.

Euromonitor International's Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Juice in Hungary
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Health concerns boost demand for not from concentrate juice high in vitamin C
Widening private label offer helps attract middle-income consumers
Leading players facing growing competition from smaller rivals
RECOVERY AND OPPORTUNITIES
Leading brands to focus on promoting vitamin content
Rising prices fuelling shift towards lower cost ranges during crisis
Growing on-trade competition from freshly pressed smoothies
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 2 Off-trade Sales of Juice by Category: Value 2015-2020
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 10 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 country impact
Company response
Producers and distributors forced to shift towards e-commerce
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Hungary
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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