Nectars was the strongest performer in 2016 with 20% growth in retail volume. Sales of nectars have grown strongly in Denmark since the abolition of the tax on carbonates in 2013 and 2014 as the carbonates tax applied to nectars but not to 100% juices. Although nectars still accounts for a relatively small share of the Danish juice market the retail volume share held by nectars increased by six percentage points over the review period, from 1% in 2011 to 7% in 2016.
Euromonitor International's Juice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Juice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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