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Juice in Brazil

Juice in Brazil

As the off-trade volume of juice declined or decelerated during the economic crisis, 100% juice remained resilient and was the only category to record double-digit growth. Although unit prices are still prohibitive for many Brazilians, the category slowly became more democratic in unit price terms. Mass 100% juice brands frequently cost the same as premium nectars – and consumers are increasingly critical about what they purchase and its cost/benefit ratio, therefore benefiting sales of these pr...

Euromonitor International's Juice in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


JUICE IN BRAZIL
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
100% Juice Remains Resilient Despite Economic Crisis
Coconut Waters Recovery Damaged by natural Sales of the Beverage
Nectars Continues To Lose Ground To Other Products
Competitive Landscape
Natural One Grows Fast and Leverages Its Success in 100% Juice
Sucos Del Valle Do Brasil Ranks First and Focuses on Innovation
Small/regional Players Gain Ground
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 2 Off-trade Sales of Juice by Category: Value 2012-2017
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 10 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Executive Summary
Although Still in Decline, Soft Drinks Volume Sales Show Recovery
At-home Consumption Benefits Off-trade Volume Sales
Small and Regional Players Emerge and Consolidate
Players Return To New Product Launches
Expected Industry Recovery Will Not Lead To Irrational Expenditure
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 1 Research Sources

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