Juice drinks and nectars registered significant off-trade volume and value declines, but 100% juice, the main category, increased its sales in 2017. The high sugar content is increasingly an issue for many consumers, who are tending to reduce their consumption of juice and switching to other beverages such as flavoured bottled water. 100% juice remains the category where people are less sensitive about sugar as they consider it more natural and even healthy if only a certain amount is consumed.
Euromonitor International's Juice in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Juice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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