Juice in Asia Pacific

Asia Pacific is the largest global regionfor juice consumption but faces a period of uneven category development overthe next five years. Growing incomes, developing modern retail channels andstrong expected population growth promise continuing opportunities to grow thecategory at the regional level. Yet changing consumer attitudes to health andwellness, particularly in China, are limiting growth in low fruit content juicedrinks while healthier, nutritious juices become more important.




Key findings


Putting Asia Pacific into context

Positive prospects despite recentchallenges in Asian juice

A crisis in Chinese juice drinks has yet tobe resolved

Functionality and FOSHU labelling key tojuice recovery in Japan

Juice drinks from international playerslead the category in India

Elsewhere, affordable juice drinks boostper capita category growth

Indian juice drink volume offsets a sharpdecline in China

Shift to 100% juice and nectars in Chinadespite juice drinks decline

Ingredient quality takes precedence forregional juice consumers

Modern grocery retailing is transformingregional juice consumption

Development of cold chain boosts100%juice/nectar opportunities


Coca-Cola retains regional supremacy inAsian juices

Minute Maid leads among regional brands


India to lead regional volume growththrough 2021 as China falters

A shift to healthy, high-value juices inChina and Japan?

Income growth offsets weaker demographicdrivers for the category


China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retaillandscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retaillandscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retaillandscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retaillandscape

Singapore: Market context

Singapore: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retaillandscape

Azerbaijan: Market context

Azerbaijan: Competitive and retaillandscape


About Euromonitor International’s IndustryForecast Model

Soft drivers and the Industry ForecastModel

Growth decomposition explained

Significance and applications for growthdecomposition

Key applications for Industry ForecastModels


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