Asia Pacific is the largest global regionfor juice consumption but faces a period of uneven category development overthe next five years. Growing incomes, developing modern retail channels andstrong expected population growth promise continuing opportunities to grow thecategory at the regional level. Yet changing consumer attitudes to health andwellness, particularly in China, are limiting growth in low fruit content juicedrinks while healthier, nutritious juices become more important.
TABLE OF CONTENTS
INTRODUCTION
Scope
Key findings
REGIONAL OVERVIEW
Putting Asia Pacific into context
Positive prospects despite recentchallenges in Asian juice
A crisis in Chinese juice drinks has yet tobe resolved
Functionality and FOSHU labelling key tojuice recovery in Japan
Juice drinks from international playerslead the category in India
Elsewhere, affordable juice drinks boostper capita category growth
Indian juice drink volume offsets a sharpdecline in China
Shift to 100% juice and nectars in Chinadespite juice drinks decline
Ingredient quality takes precedence forregional juice consumers
Modern grocery retailing is transformingregional juice consumption
Development of cold chain boosts100%juice/nectar opportunities
LEADING COMPANIES AND BRANDS
Coca-Cola retains regional supremacy inAsian juices
Minute Maid leads among regional brands
FORECAST PROJECTIONS
India to lead regional volume growththrough 2021 as China falters
A shift to healthy, high-value juices inChina and Japan?
Income growth offsets weaker demographicdrivers for the category
COUNTRY SNAPSHOTS
China: Market context
China: Competitive and retail landscape
Japan: Market context
Japan: Competitive and retail landscape
India: Market context
India: Competitive and retail landscape
Indonesia: Market context
Indonesia: Competitive and retail landscape
Pakistan: Market context
Pakistan: Competitive and retail landscape
Philippines: Market context
Philippines: Competitive and retaillandscape
Vietnam: Market context
Vietnam: Competitive and retail landscape
Thailand: Market context
Thailand: Competitive and retail landscape
South Korea: Market context
South Korea: Competitive and retaillandscape
Taiwan: Market context
Taiwan: Competitive and retail landscape
Malaysia: Market context
Malaysia: Competitive and retail landscape
Kazakhstan: Market context
Kazakhstan: Competitive and retaillandscape
Hong Kong, China: Market context
Hong Kong, China: Competitive and retaillandscape
Singapore: Market context
Singapore: Competitive and retail landscape
Uzbekistan: Market context
Uzbekistan: Competitive and retaillandscape
Azerbaijan: Market context
Azerbaijan: Competitive and retaillandscape
APPENDIX: INDUSTRY FORECAST MODEL
About Euromonitor International’s IndustryForecast Model
Soft drivers and the Industry ForecastModel
Growth decomposition explained
Significance and applications for growthdecomposition
Key applications for Industry ForecastModels
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook