Joyoung Co Ltd will continue to adopt a market-centred development strategy and to continuously launch new products in order to meet changing consumer needs and strengthen an increasingly enriched and diversified product portfolio, evolving from concentrating on soymilk makers only. Meanwhile, the company will also seek to attract younger consumers and small households, as well as consumers in rural areas and lower-tier cities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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