Jeans grew by 1% in current value terms in 2014, led by increased sales of men’s jeans. In contrast, women’s jeans registered a strong decline. One of the reasons for the contrasting performance was the continued popularity of coloured trousers and leggings for women. Such items are thicker leggings that look like skinny-fit trousers. As a result women chose alternatives to jeans. Women’s jeans also struggled as women chose to wear skirts as an alternative to jeans.
Euromonitor International's Jeans in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Jeans market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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