Jeans in Germany

Jeans in Germany

Jeans registered a solid performance in Germany in 2021. Due to the double-digit declines of 2020 as a direct impact of the pandemic, demand improved in line with greater mobility outside of the home, including more frequent socialising. While other fashion-related categories are expected to show a stronger rebound from 2022, jeans remains a staple of many Germans’ wardrobes. Improving sales were also supported by the reopening of business throughout the year after closures in the first months o...

Euromonitor International's Jeans in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Jeans in Germany
Euromonitor International
May 2022
List Of Contents And Tables
JEANS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for jeans in 2021 due to greater mobility
H&M remains most popular brand of jeans in Germany
Super premium jeans outperforms other price segments
PROSPECTS AND OPPORTUNITIES
Premiumisation to remain a major trend over forecast period
Competition from other apparel categories set to increase
Potential for e-commerce to further penetrate jeans
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2016-2021
Table 2 Sales of Jeans by Category: Value 2016-2021
Table 3 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 4 Sales of Jeans by Category: % Value Growth 2016-2021
Table 5 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 6 Sales of Men’s Jeans by Category: Value 2016-2021
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 9 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 10 Sales of Women’s Jeans by Category: Value 2016-2021
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Jeans: % Value 2017-2021
Table 14 LBN Brand Shares of Jeans: % Value 2018-2021
Table 15 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 16 Forecast Sales of Jeans by Category: Value 2021-2026
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 33 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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