Janssen-Cilag NV in Consumer Health (Belgium)
Janssen-Cilag could adopt a more selective approach to the local market in the short term. This can be deduced from the recent development of the local subsidiary of the leading GBO in consumer health in Belgium. The company did not hide its doubts about certain categories in consumer health, and often prioritised Rx medicines in Belgium over the review period. However, whilst marketers had doubts about the will and ability of Janssen-Cilag to remain a leading player in consumer health in Belgiu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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